路易威登

以下内容为双语版本，英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.

路易威登（Louis Vuitton）于1854年在巴黎创立，作为全球最具影响力的奢侈品牌之一，隶属于LVMH集团。品牌以卓越的工艺和创新设计闻名，产品涵盖皮具、成衣、鞋履、腕表、珠宝和香水等多个领域。1859年，路易威登在巴黎西北部的阿尼埃尔（Asnières-sur-Seine）建立了首个工坊，专注于制作旅行箱和定制产品。如今，该工坊仍在运营，生产品牌最具代表性的硬箱和特殊订单。毗邻工坊的家族宅邸经过修复，现已作为“路易威登画廊”（La Galerie）对外开放，展示品牌丰富的历史和传承。

我们曾精心策划并带领中国的企业家和高净值人士前往法国，深入探访位于阿尼埃尔的路易威登历史工坊和家族宅邸。在参观过程中，参与者有机会与路易威登的高层管理人员进行深入交流，了解品牌如何在传承百年工艺的同时，不断创新以满足现代奢侈品市场的需求。通过实地参观工坊，亲眼见证工匠们精湛的手工技艺，以及品牌在定制化和可持续发展方面的实践。此次访问不仅加深了参与者对路易威登品牌文化和运营模式的理解，也为他们在自身企业的品牌建设和国际化发展方面提供了宝贵的启示。

Louis Vuitton, founded in Paris in 1854, is one of the world’s most influential luxury brands and a key member of the LVMH Group. Renowned for its exceptional craftsmanship and innovative designs, the brand offers a wide range of products, including leather goods, ready-to-wear, shoes, watches, jewelry, and fragrances. In 1859, Louis Vuitton established its first workshop in Asnières-sur-Seine, northwest of Paris, focusing on the creation of trunks and bespoke products. Today, this workshop continues to operate, producing some of the brand’s most iconic hard-sided luggage and special orders. Adjacent to the workshop, the restored family residence now houses “La Galerie,” an exhibition space open to the public that showcases the rich history and heritage of Louis Vuitton.

We meticulously organized and led a delegation of Chinese entrepreneurs and high-net-worth individuals on an in-depth visit to Louis Vuitton’s historic workshop and family residence in Asnières. During the tour, participants had the opportunity to engage in meaningful discussions with Louis Vuitton’s senior executives, gaining insights into how the brand preserves its century-old craftsmanship while continually innovating to meet the demands of the modern luxury market. By observing the artisans’ meticulous techniques firsthand, attendees witnessed the brand’s dedication to customization and sustainable development. This visit not only deepened participants’ understanding of Louis Vuitton’s brand culture and operational strategies but also provided valuable inspiration for their own enterprises’ brand building and international expansion efforts.